Please add your objection and register complaint to ITV
Posted on 5th December 2011 by Sue in Lobbying
A number of people have contacted us about a trailer for ITV’s new series called “My Child’s Not Perfect” which is due to be broadcast on Tuesday, 6 December 2011, 9:00PM – 10:00PM. In the trailer the mother of one of the children featured appears to imply that she would rather her child had a brain tumour than a behavioural problem because ‘at least a brain tumour can be cut out’.
Treatment of brain tumours and the research need to support such treatment is considerably more complex than simply ‘cutting’ the tumour out. Trivialising the issue may give parents false hope and may reduce the public’s willingness to donate to support the fight against tumours so it is important that ITV and the series’ production company, Maverick Television, take action to ensure they are not seen to be trivialising the issue.
Brain Tumour Research member charity, Headcase, brought this to our attentuion and has already written to ITV and been told that one complaint alone would not justify a change in the programme so if you would like to contact ITV to let your views be known, we have provided a template letter based on the complaint made by Headcase.
If you would like to register a complaint please feel free to adapt the template below and send an email to firstname.lastname@example.org before 6 December.
Nb: (Ofcom can only intervene after an advert has been broadcast and therefore encourage potential viewers to raise issues direct with the programme maker if they aware of a problem in advance).
Re: Trailer My Child’s Not Perfect
I am writing to object to the trailer for the ITV series ‘My Child’s Not Perfect’. The trailer features a mother of a child with a behavioural disorder who makes a comment along the lines of ‘I would rather he had a brain tumour, at least they can be cut out’.
You should be aware that brain tumours in children are the single biggest killer (among all cancers) in British children and cannot be cured simply by ‘cutting them out’.
I appreciate that the comment was an unscripted and emotional one from a mother who is genuinely concerned about her own child’s serious problems but to screen this ill-informed comment will not only give false hope to the many parents of children with brain tumours, of which there are many thousands in the UK, but could also have a negative effect on the public’s willingness to donate funds towards the fight against Brain Tumours.
I do hope that you will take my comments on board and delete this reference from next week’s programme or at the very least make it clear that the comment concerned is in no way intended to belittle or trivialise the serious nature of tumours of the brain or the essential work that charities across the country do to support the fight against brain tumours.